NCMG AKC / NDGAA Evaluator · PetTech Instructor · 29 Years Industry Experience
Grooming Business
Mentorship & Consulting
I work one-on-one with grooming professionals at every stage — from someone just starting out to a salon owner who has plateaued and needs outside eyes. My mentorship is built on 29 years behind the scissors, 13 years of salon ownership including four years running a high-revenue salon remotely from Honduras, and credentials you can verify. I don’t teach theory. I teach what actually works.
Start With a Free Discovery Call
40 minutes · No obligation · No pressure
- We talk through where you are and where you want to be
- I explain how the engagement works and what to expect
- We discuss your goals, your timeline, and whether this is a fit
- If we move forward: payment, written assessment, and your game plan begin
Mentorship Programs
One-on-One, Remote · All tiers include market analysis, competitive analysis, and a strategic game plan
Month-to-Month
$625/mo
Cancel anytime with 30 days notice
- Free 40-min discovery call before any commitment
- Up to 3 × 30-min Zoom calls in Month 1
- Up to 2 × 30-min Zoom calls/month ongoing
- Book anytime via scheduling link
- Unlimited text & email — 24hr response, texts faster
- Market analysis + competitive analysis delivered after Month 1
- Customized strategic game plan document
⭐ MOST POPULAR
6-Month — Payment Plan
$540/mo
$675 deposit at signing · then $540/mo for 5 months
- Everything in Month-to-Month
- $675 deposit at signing, then $540/month
- Total investment: $3,375
- Commitment creates accountability — longer engagements see faster results
- Market analysis + competitive analysis + game plan delivered after Month 1
- Save ~10% vs. month-to-month (~$375 savings)
- Includes a custom Grooming Brand Book — covers your brand strategy, brand “why,” logo usage guidelines, color palette(s), typography, and tone of voice. A professional document worth $700–$1,000 that you keep forever.
6-Month — Prepay
$3,000
Single upfront payment — best value
- Everything in Month-to-Month
- 3 × 30-min Zoom calls per month for the full 6 months
- Priority scheduling for all Zoom calls
- Market analysis + competitive analysis + game plan delivered after Month 1
- Best for clients serious about meaningful, lasting change
- Save ~20% vs. month-to-month (~$750 savings)
- Includes a custom Grooming Brand Book — covers your brand strategy, brand “why,” logo usage guidelines, color palette(s), typography, and tone of voice. A professional document worth $700–$1,000 that you keep forever.
Add-On Service: Professional Salon Websites
A clean, professional website is the single fastest way to improve your visibility and credibility online. Available to mentorship clients and as a standalone service. Both options include all the pages your salon needs: Home, Services & Pricing, About, Gallery, and Contact.
Standard Website
Netlify Hosted · Best for most salons
$500 flat
- 5-page mobile-friendly site (Home, Services, About, Gallery, Contact)
- Deployed on Netlify — free hosting, no monthly platform fee
- Your domain pointed to the site (~$12/year, yours to purchase)
- One round of revisions included
- Future updates billed at $75/session
WordPress Website
Self-Managed · Best for self-managers
$1,000 flat
- Everything in the Standard Website
- Built on WordPress — full ownership and control
- Training session so you can manage your own content
- WordPress hosting required (~$89/year, your cost)
- Best for clients comfortable with technology
Not sure which to choose? Most salon owners are well-served by the Netlify option — it looks just as professional, costs less to maintain, and you never have to worry about WordPress updates or security. Choose WordPress only if you genuinely want to manage the site yourself.
On-Site Consulting
Lara Comes to You
On-site visits are available when Lara is already traveling within the US, keeping costs predictable for both parties. All packages are flat-rate and all-inclusive — no surprise travel bills. Lara is an NCMG and will work hands-on with your groomers during the visit.
1-Day On-Site Intensive
$1,500 flat rate
Travel up to $1,000 included
- Full-day floor-level assessment of operations, grooming standards, and client experience
- Hands-on work alongside your groomers (Lara is NCMG-certified)
- Observation of team workflow, equipment, and salon environment
- Written report within 5 business days: key strengths and prioritized improvements
- Travel expenses up to $1,000 included; any costs above $1,000 billed at cost
2-Day On-Site Deep Dive
$2,500 flat rate · all-inclusive
- Everything in the 1-Day package
- More floor time with groomers — deeper skill observation and feedback
- Closer evaluation of client interactions and customer experience
- Broader view of what is and isn’t working across the full operation
- Comprehensive written report plus prioritized action plan
⭐ BEST VALUE
4-Day On-Site Transformation
$4,500 flat rate · all-inclusive
- Everything in the 2-Day package
- Time to truly understand team dynamics, culture, equipment, and client relationships
- Hands-on testing and feedback across all aspects of the operation
- Time to begin testing recommendations before Lara leaves
- Detailed written report, full action plan, and equipment/product recommendations
- 30-day follow-up Zoom call included
On-Site Add-Ons
Available with Any On-Site Package
PetTech Pet CPR & First Aid
$125 per person
Reg. $150/person · Minimum 4 participants
- Lara is a certified PetTech Instructor
- Full 4-hour certification class for your team during the on-site visit
- Certificates issued upon completion
- An invaluable skill for any grooming team
NCMG Evaluation
$200 per dog evaluated
Volume discount available for 3+ dogs · Contact Lara for details
- Lara is a certified AKC/NDGAA evaluator
- Formal evaluation for groomers working toward NCMG certification
- Includes pre-visit briefing, Q&A, and coordination with a second evaluator
- Candidates must complete AKC/NDGAA membership and purchase required materials in advance — contact Lara early to confirm eligibility
At a Glance
| Service | Investment | Format | Best For |
|---|---|---|---|
| Mentorship — Month-to-Month | $625/month | Remote | Flexibility |
| Mentorship — 6-Month Plan | $675 down + $540/mo | Remote | Commitment + savings |
| Mentorship — 6-Month Prepay | $3,000 upfront | Remote | Best value + 3 Zooms/mo |
| Website — Netlify | $500 flat | Delivered | Most salons |
| Website — Netlify Updates | $75/session | Remote | Ongoing changes |
| Website — WordPress | $1,000 flat | Delivered | Self-managers |
| On-Site — 1 Day | $1,500 + travel to $1K | In-Person | Quick assessment |
| On-Site — 2 Days | $2,500 flat | In-Person | Deeper work |
| On-Site — 4 Days | $4,500 flat | In-Person | Full transformation |
| Add-On: PetTech CPR | $125/person | On-Site | Any team (min. 4) |
| Add-On: NCMG Evaluation | $200/dog (vol. discount 3+) | On-Site | Cert candidates |
Disclaimer: Services provided by Lara Latshaw Consulting reflect 29 years of personal experience in the grooming industry and 13 years of salon ownership. Guidance offered does not constitute legal, financial, accounting, or business licensing advice. Any decisions related to business structure, taxation, employment, or regulatory compliance should be reviewed with a licensed attorney, CPA, or appropriate professional. Results will vary based on individual execution and market conditions. All prices are in USD and subject to change. On-site availability is subject to Lara’s US travel schedule.